Prepared for Kerry Bosnich

We researched Perks. Here's what we found, and what we built to help you grow:

Established authority
You can work with an SMSF Specialist Advisor who supports trustees across the full SMSF lifecycle, from establishment to retirement and beyond
Your edge
You can connect SMSF strategy, tax effectiveness and regulatory discipline inside a wider private-wealth plan with direct access to a Perks Director
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
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Your custom-made deliverables.

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Perks
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Setup is one step. Bring statements, tax, contributions, pensions and retirement questions into the wider plan.
The next SMSF question ad creative
PERKS.COM.AU
Keep the next SMSF stage in view
Start with the question in front of you.
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Perks
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What is the issue, which part of the plan does it affect and what needs checking before you decide?
Clearer technical decisions ad creative
PERKS.COM.AU
Make the SMSF question clearer
Bring one decision to the conversation.
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Ask what the SMSF work includes after setup

Setting up an SMSF is one step. What needs attention after that?

There can be financial statements, tax questions, contributions, pension planning, compliance responsibilities and retirement decisions to connect.

Perks supports SMSF planning across the lifecycle, with Kerry Bosnich, its Director of Self Managed Superannuation, working from establishment to retirement and beyond.

Bring the next SMSF question to an initial conversation.

Click the link.

Angle 2: Know what to ask before choosing SMSF advice

What should your SMSF adviser make clear before you decide what to do next?

Ask what the issue is, how it fits the wider plan, what tax or compliance points need checking and which decisions still need personal advice.

Perks brings SMSF strategy, tax effectiveness and regulatory discipline into a clear planning conversation.

Bring one question to an initial SMSF conversation.

Click the link.

Angle 3: Plan the full SMSF lifecycle

Your SMSF plan has a next chapter.

The question at setup may be different from the question before retirement, a pension decision or a contribution change.

Perks describes SMSF support from establishment to retirement and beyond, so you can bring the next stage into your plan before it arrives.

Discuss your planning question with Perks.

Click the link.

Angle 4: Translate technical information into a purposeful decision

Technical information is useful when it helps you understand what to examine next.

Kerry Bosnich's Perks profile describes translating SMSF complexity into clear, purposeful information and anticipating issues early.

Bring the technical question, the decision behind it and the part of your plan you want to understand more clearly.

Start an initial conversation with Perks.

Click the link.

Angle 5: Connect SMSF strategy with retirement planning

Bring the retirement question into the SMSF conversation.

Transition to retirement, pension and contribution strategy, and tax-effective retirement planning can all raise different questions about what happens next.

Perks publishes these as areas of SMSF expertise, without promising a particular result, so bring your question to an initial conversation.

Click the link.

Long-Form Explainer Video Script 1 complete script

Model evidence: GPT-5.6 Luna; max reasoning; fast service tier; copywriter role; 2026-09-03.
Use: Dream 100 pre-sale preview; general information only.

If you're thinking about an SMSF, the first question may not be how to set one up. A more useful starting point could be understanding how the decisions fit together once the fund is running.

An SMSF brings more than one task. Setup decisions can lead to questions about financial statements, tax, contributions, pension planning, compliance responsibilities and retirement choices. The right starting point depends on your circumstances, the stage you're in and the decision that's coming next.

That structure is the idea behind this example.

Perks has partnered with business owners, families and individuals across South Australia and beyond since 1981. Kerry Bosnich is Perks' Director of Self Managed Superannuation. Her published qualifications include SMSF Specialist Advisor through the SMSF Association, and her listed expertise includes SMSF tax advice, financial statements, setup, transition to retirement, pension and contribution strategy, and tax-effective retirement planning within the SMSF environment.

A title alone won't answer your question. Kerry's profile gives a clearer clue about how to begin: understand the stage of the SMSF, identify the decision in front of you and consider the next stage early enough for it to inform the plan.

Start with the stage you're in. Perhaps you're considering an SMSF, reviewing an existing fund or approaching a change in contributions, pension planning or retirement timing. Bring that starting point to a first call and ask which information will help assess it.

Next, connect the technical issue to the purpose behind it. A contribution question can sit alongside a retirement timeline. A pension question can involve tax, fund rules and the income you need to plan around. A setup question can include the ongoing work required to keep records, decisions and responsibilities organised.

Kerry's public Perks profile describes her as someone who translates SMSF complexity into clear, purposeful information. It also says she works with trustees across the full SMSF lifecycle, from establishment to retirement and beyond. Those details suggest a useful standard for a first call: you should leave knowing the decision being examined, the information still required and the people who need to contribute.

Clear structure doesn't mean every issue becomes easy. Use it to separate the questions: SMSF advice may cover one part, tax advice another, and personal financial or investment advice may be needed for a third. Ask how the roles connect and what remains your responsibility.

Role clarity becomes useful when several professionals are involved. You may already have an accountant, financial adviser, administrator or other specialist. A careful process explains the scope of each role, the documents that need review and the point at which another professional should be involved.

Look at the complete lifecycle as well. A fund can move from establishment toward accumulation, transition to retirement or pension planning. Your family circumstances, work plans and retirement timeline can change along the way. A question that seems small today may deserve a wider planning frame once that next stage is visible.

This preview doesn't recommend an SMSF, an investment or a specific retirement strategy. It doesn't promise a tax saving, retirement income, compliance outcome or investment return. Personal advice depends on your facts, the documents available and the professional scope agreed for your situation.

The practical next step is to prepare one decision. Write down the change you're considering, why it connects to your plan and the phrase or document that prompted the question. Add the people already involved and any timing that could affect the decision.

Perks' initial SMSF conversation can then begin with a specific question rather than a vague request to solve everything. Ask what needs to be assessed, what information is missing, which areas require personal advice and what scope and fees would apply if you continue.

One call doesn't need to settle every issue. A useful starting point and a clear view of what comes next are enough. The purpose is to begin with the decision that deserves attention now.

Use the link to start an initial SMSF conversation with Perks. Bring the question that's in front of you, then decide whether the approach and scope fit your circumstances.

Click the link.

Confirmation Page Video Scripts 5 scripts
Video 1: the SMSF lifecycle

Setting up an SMSF is one point on a longer timeline. The fund may also involve financial statements, SMSF tax advice, contributions, pension planning, compliance responsibilities and decisions about retirement, with relevance depending on your circumstances and the stage you're moving toward.

Perks describes SMSF support across the full lifecycle, from establishment to retirement and beyond. Kerry Bosnich, Director of Self Managed Superannuation, publishes expertise across setup, financial statements, SMSF tax advice, transition to retirement, pension and contribution strategy, and tax-effective retirement planning within the SMSF environment.

Use that list as a prompt for a first call. Ask which areas relate to your current question, what information needs review and which topics require personal financial, tax or investment advice. You can also ask what should be revisited when the fund reaches its next stage.

A lifecycle view helps you connect today's technical question with tomorrow's planning decision. It won't remove the need for careful advice or predict your retirement outcome, but it can give you a useful structure for the questions you need to ask.

Bring one stage or decision to the call. Start there, then clarify the next step.

Video 2: the clarity test

An explanation can use the correct technical terms and still leave you unsure what to do next. Try a simple clarity test: identify the issue, connect it to the part of the SMSF plan it affects, and ask what needs checking before any decision is made.

Kerry Bosnich's Perks profile describes translating SMSF complexity into clear, purposeful information and anticipating issues early. That approach gives a first call a practical focus: understand the decision, the assumptions behind it and the information still missing.

Clarity doesn't guarantee a tax result, a compliance result or an investment outcome. It helps you identify the decision, the questions that remain and the professional who should address each one.

Bring the point that currently feels hardest to explain. Ask for an everyday explanation, then ask what should happen next and what remains outside the agreed scope. A useful first call can leave you with a better map even when no decision is made immediately.

Video 3: the retirement question

Retirement planning can begin before the day you stop work. The timing depends on your circumstances, but an SMSF discussion may include transition to retirement, pension strategy, contributions and tax-effective retirement planning within the SMSF environment.

These are published areas of Kerry Bosnich's expertise at Perks. They don't recommend a particular strategy or predict an outcome; they show the kinds of questions that may be worth raising before a decision becomes urgent.

Bring your timeline and the change you're considering. Explain what you want to understand about contributions, income, a pension or the move toward retirement, then ask what information a professional would need before discussing options.

A useful discussion should describe relevant options and trade-offs in words you can use, while making clear what hasn't been assessed. Retirement outcomes depend on your facts and the advice that applies to them, so a short video can't settle the decision.

Raise the question early enough to understand the path. Then ask Perks what the next appropriate discussion would involve.

Video 4: strategy and discipline

An SMSF decision can raise questions about tax effectiveness, fund rules, records, compliance responsibilities and the retirement goal behind the decision. Those topics may need different professionals, even when they appear in the same planning process.

Perks describes Kerry's approach as balancing strategy, tax effectiveness and regulatory discipline so decisions can be considered with confidence and foresight. Use that as a framework for a first call: name the decision, identify the relevant tax and rule questions, then check how the decision fits the longer-term purpose of the fund.

This framework doesn't guarantee compliance or a particular outcome. Your circumstances still need assessment, and personal financial, tax or legal advice may be required.

Ask what information is needed, which assumptions are being made and who's responsible for each decision. Clear roles are especially useful when several people are involved in the fund's planning.

Good structure helps you see the question clearly while leaving room for careful professional advice.

Video 5: preparing for the initial conversation

Bring one decision and the context around it. That could be an SMSF setup question, a contribution decision, a pension question, a transition-to-retirement change or uncertainty about how your current plan fits together.

Your timeline, the people already involved, the documents you have and the phrase that prompted the question can all help. Ask what information is missing, which areas need specialist advice and what the next step would involve if you continue.

Perks offers SMSF and private wealth advice, with Kerry Bosnich publishing expertise across the SMSF lifecycle and retirement planning. Any scope, suitability and fees still need to be confirmed directly with Perks for your circumstances.

This preview doesn't recommend an SMSF, an investment or a specific retirement strategy. It gives you a structure for a better first question.

Bring that question to Perks and see whether the approach is the right fit.

Pre-Appointment Email Sequence 8 emails
Email 1: 3 days before

Bring the SMSF question that's actually in front of you

If you're preparing for a conversation about your SMSF, you don't need a perfect explanation. Bring the decision that's closest, whether it's setup, contributions, pension planning, transition to retirement, tax or what comes next.

Perks presents SMSF work across the lifecycle, from establishment to retirement and beyond. Write down the one question you'd like to explore and bring that starting point to the call.

Email 2: 3 days before

A useful SMSF conversation has a next question

An SMSF decision rarely sits by itself. A contribution question can connect to a retirement timeline, while a pension question can connect to the fund's purpose and the income you're planning around.

That doesn't mean one answer covers everything. It means the next stage deserves a place in your thinking.

Before your call, ask yourself which decision comes after the one you're looking at now. You don't need to solve it in advance; just bring the next stage into view.

Email 3: 2 days before

Try this three-question clarity test

Technical information becomes easier to use when it answers three practical questions: what's the issue, which part of the SMSF plan does it affect and what needs checking before a decision is made?

Kerry Bosnich's Perks profile describes translating SMSF complexity into clear, purposeful information and anticipating issues early. Use that standard for the question you're bringing. If the issue still feels unclear, note the document, phrase or decision that caused the uncertainty.

Clarity isn't certainty. It gives the next call a better map.

Email 4: 2 days before

Know which questions belong to which professional

An SMSF discussion can touch strategy, tax, compliance, investment and retirement planning. Those categories can overlap, but they aren't automatically the same service.

A useful first call should explain what's being discussed, what still needs personal advice and who's responsible for the next decision. Before the call, list the people already involved in your SMSF and the question you expect each person to help with.

Use the list to keep each role visible and reduce the chance that an important question gets lost between roles.

Email 5: 1 day before

Your timeline is useful context

The same SMSF question can look different depending on timing. You might be setting up, reviewing an existing arrangement, approaching a retirement transition or thinking about contributions or a pension.

Your timeline helps the discussion begin in the right place. Perks describes support from establishment to retirement and beyond, with published expertise in transition to retirement, pension and contribution strategy, and tax-effective retirement planning within the SMSF environment.

Bring the change that prompted the question. You don't need to predict the answer; just make the timing visible.

Email 6: 1 day before

Bring the question you haven't found words for

If the technical term hasn't become clear yet, bring the document, phrase or decision that feels confusing and ask for an explanation you can use.

Kerry Bosnich works with individuals and families on SMSFs and is described by Perks as someone who translates complexity into clear, purposeful information.

The first call doesn't need to settle every issue. It should help you identify the issue, the missing information and a sensible next step.

Email 7: Morning of the call

A simple way to start today

Start with one sentence: I want to understand how this SMSF decision fits with what I'm planning next.

Then add your current stage, the change you're considering and the people already involved. Ask what needs assessment, which parts are general information, which parts require personal advice and what scope and fees would apply if you continue.

You don't need a polished brief. A precise first question is enough.

Email 8: 1 hour before

Before we speak, keep the decision visible

Last-minute preparation can be very small. Keep your main question open, have relevant documents nearby and note the outcome you'd like from the call.

You might want a clearer list of information to gather, a better understanding of the planning area or a decision about the next professional discussion. The purpose isn't to promise a result before your circumstances are assessed; it's to decide whether the questions, scope and approach are a useful fit.

Bring the question. Start there.

Broadcast Emails 5 emails
Email 1: The question after setup

An SMSF plan has a next chapter

Setting up an SMSF can feel like the main event. Then the next questions arrive: financial statements, tax, contributions, pensions, compliance and retirement planning.

Perks describes SMSF support from establishment to retirement and beyond. Bring the next question into view, along with the timing or change that prompted it. That might be a new fund, a contribution decision, a pension question or a retirement transition. A first call can then begin with the part of the plan you want to understand, while leaving room to identify the information and professional scope needed for the next step.

You can also note who's already involved, which documents you have and what you want to be able to explain after the call. The aim is a useful starting point, with scope and fees confirmed directly before any ongoing work begins.

Email 2: What clarity looks like

Technical isn't the same as useful

An SMSF explanation can use all the correct terms and still leave you unsure what to do next.

Try three questions: what's the issue, which part of your plan does it affect and what needs checking before a decision is made?

Kerry Bosnich's public Perks profile describes translating SMSF complexity into clear, purposeful information and anticipating issues early. That gives a first call a practical focus. Identify the decision, the assumptions behind it and the information still missing.

Clarity doesn't guarantee a tax result, investment outcome or retirement position. It helps you understand what you know, what you need to check and which professional should address each question.

Bring one technical question to the call. Ask for an explanation you can use, then ask what information is needed for proper assessment.

Email 3: The retirement timeline

Bring retirement into the SMSF discussion early

Retirement planning can include questions about work changing, contributions, transition to retirement, pension strategy and tax planning within an SMSF.

The right answer depends on your circumstances. No general email can tell you which strategy to choose.

The timing of your question is still useful. Write down the retirement change you're planning around and ask what information a professional would need before discussing options.

You might also note whether the question comes from a planned work change, a contribution decision, an income need or a review of an existing fund. Those details help a professional understand where to start and which documents or specialists may be relevant. A first discussion can identify the scope without pretending that a general explanation settles your personal position.

Email 4: Keep the roles clear

Your SMSF has more than one kind of question

SMSF planning can touch strategy, tax, compliance, investment and retirement. Those topics may appear together, but they don't automatically belong to one role or one service.

A careful process explains the boundaries: what's being discussed, what still needs personal advice, which documents are relevant and who's responsible for each decision. That clarity helps whether you're setting up a fund or reviewing an existing one.

Instead of asking only whether a provider handles SMSFs, ask how the service moves from your question to the information, expertise and next step it requires. A good answer should show the handoff between roles.

Perks works across accounting, wealth advice and related services. Exact scope, suitability and fees need to be confirmed directly for your situation.

Bring the role question with the technical question. It can make the next discussion more useful.

Email 5: A better first conversation

Bring one decision, not a perfect brief

You don't need to prepare a long explanation before asking for help with an SMSF question.

Bring one decision and the context around it. That might be an SMSF setup, a contribution question, a pension question, a retirement transition or uncertainty about how your current plan fits together. Add your timeline, the people already involved and the document or phrase that prompted the question.

Then ask what's needed for a proper assessment, what information is missing, which parts require personal advice and what the next step would involve. Scope and fees should be clear before any ongoing work begins.

Perks' SMSF work is led by a specialist conversation with Kerry Bosnich, whose public profile covers the fund lifecycle and retirement planning. The initial call is a chance to understand fit and scope, not a promise that one conversation will settle every decision.

Bring the question in your own words and start there. You can ask how the decision connects with the wider plan, which assumptions need checking and what a sensible next step would involve. Any ongoing service, recommendation or fee should be discussed directly after your circumstances and the required scope have been assessed.

How the pieces fit together.

Every asset above has a place in this flow. The system is designed to guide suitable prospects from the first ad to an enquiry or booking with your business.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. Ads bring in viewers, the VSL explains the offer, a qualifying form checks fit before booking, and email sequences follow up with people who don't book straight away. The aim is to guide suitable prospects towards an enquiry or booking, with follow-up for people who don't book straight away.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. The technical side still needs to be configured: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. That's why we offer a complete done-for-you service. We handle the implementation across the pages, forms, emails, tracking and campaign setup, then connect the pieces for launch.
What exactly do you do?
We build and run the funnel shown on this page. That includes the ads, pages, forms, emails and follow-up. We connect the pieces, launch them and review response data so we can make informed adjustments as the campaign runs. The aim is to give suitable prospects a clear path to enquire or book.
What do I get out of it?
The funnel gives suitable prospects a way to learn about the offer, qualify themselves and book. A prospect who reaches that step has more context than someone who has only seen an ad. If the response data supports further spend, we can test higher budgets and monitor how booking volume changes.
How will this work for me?
The funnel connects ads, pages, forms and follow-up to guide people who click a paid ad towards an enquiry or booking. Every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content?
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work.
That can happen when the ad is doing all the work on its own. Not every variation will be a winner, so the campaign needs testing. The ad is only the first step: the VSL explains the offer, a form checks fit and email follows up. We review response data to decide which parts of the funnel need adjustment.